Foundations of Marketing

Cengage Learning


  • presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans
  • teaches students the foundations and functions needed to successfully market goods, services, and ideas to consumers
  • presents professional development, customer service, and technology as keys to marketing success

Copyright date



  • Instructor's Manual (includes Brief Synopsis, Key Terms, Ideas for Class Discussion, Lecture Aids, and other suggested approaches in teaching)
  • Solutions Manual
  • Instructor's Resource DVD
  • Test Bank
  • Instructor Excel Templates
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